The Communications Department is committed to providing citizens with information and updates on Town news and works hard to ensure citizens are kept informed.
Here are a few key projects we are currently working on:
| Internal Communications - This is Cobourg Campaign |
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We are actively working on our This is Cobourg campaign, an internal communications campaign that recognizes all of the great work carried out by staff. It also serves as a public education campaign that will help share all of this good news to our citizens. The campaign utilizes an infographic – a content marketing tool that conveys information in a visually appealing and succinct way.
The campaign will highlight one department each month and will look to gather information that is not widely known to the public. Check out the department's higlighted so far:
How We Are Promoting the Campaign
Each month we will promote the campaign in a number of ways:
• Council Meeting Presentation (broadcasted on YouTube)
• Publication for a month in our Weekly Ad Block in Northumberland News
• Transit Ads (back of the buses)
• Website Homepage publication
• Social Media Mentions (Facebook, Twitter & Instagram)
More about the This is Cobourg Campaign
The inspiration behind the campaign came from a number of ‘feel good’ stories being shared at staff management meetings. Among those stories were mentions of national campaigns, awards and nominations, cost savings, federal and municipal grants being received, accolades from citizens and organizations, successful partnerships, mentorship and employment opportunity wins, new initiatives and project launches and much more.
Communications Manager Ashley Purdy began exploring ways in which the Town can communicate all of this good news to our citizens. The goal of the campaign has always been to engage citizens by turning the subject matter into a captivating experience and concluded that an infographic would be the perfect communication tool to do just that. Infographics are a popular form of content marketing that help to convey information, data or knowledge quickly and clearly. Infographics also work to improve cognition by utilizing graphics to enhance the human visual systems ability to see patterns and trends.
Read the press release.
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| Northumberland News Weekly Ad Block |
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To help distribute news on Town events, projects, initiatives, public meetings and more we utilize a full-sized ad in Northumberland News called an 'Ad Block'.
Check out our latest Weekly Ad Blocks:
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